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7 Deadly Sins of Proposal Writing
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- The application doesn't have
a clear focus. It does not
concisely and compellingly convey
what you want to do, why it is
important, how it relates to the
interests of the funding source, and
why you are the best qualified to
carry it out. This is especially
critical in the abstract or
executive summary. A proposal can
also look unclear if it is riddled
with jargon or isn't written clearly
and directly.
- Presentation is sloppy.
An application with any
misspellings, typos, poor grammar,
and coffee stains (or other
unidentifiable blobs) signals a
sloppy mind and disrespect for the
recipient. It is really
important to correctly spell the
name of the funding source to which
you are applying. One program
officer recalled a proposal that
spelled the name of her foundation
seven different ways, apparently
operating on the erroneous
assumption that at least one of them
would be right and the other six
forgiven. Do not rely solely on
the word processor's spell checker.
Proofread carefully.
- Proposal is unsound. This
is often a sin of commission - of
simply biting off more than you can
chew and promising far more than can
reasonably be accomplished. Funders
of research particularly cited
"unrealistic plans" as something
that quickly kills their interest in
a proposal. But it can be a sin of
omission, too - of simply failing to
show how the project's proposed
goals, procedures, and resources tie
together in a coherent, creative,
and manageable project. A
colleague can help you judge if the
internal logic of your project is
adequately conveyed in the proposal.
If not, do a rewrite.
- The proposal has an
"internal" rather than "external"
focus. Most funding sources give
money to improve the lives of
people, build better communities,
advance society, create new
knowledge or for other high-minded
reasons. They seldom make awards
because an organization needs a new
way to pay its staff, a faculty
member cannot receive tenure without
a funded project or an applicant
wants to upgrade facilities.
Unfortunately, every day, public and
private funding sources receive
literally hundreds of proposals that
are preoccupied with how the
requested money will benefit the
applicant, rather than a real
commitment to the problem the grant
maker is trying to solve. You
must demonstrate that the project
has not been designed in isolation
from those it is to serve or from
other organizations whose
cooperation is essential for
success. "Working with," as
opposed to "doing things to" others
(especially your clients) is the
message you want to convey.
- Budget problems.
Experienced grant makers who see
lots of proposals can quickly judge
whether the budget is unrealistic
(either over or under a feasible
budget), is larded with nonessential
expenses or is "asking for the
moon." Padded budgets are proof of
either incompetence or bad faith.
Ask for what you need. Many
reviewers look at the budget first
as a way to decide whether they want
to bother reading the rest of the
application.
- Instructions weren't
followed. Most funding sources
sincerely expect that you will give
them the courtesy of answering all
the questions they have asked and
following the instructions. You may
feel there isn't much logic in their
forms, but now is not the time to
demonstrate your creativity by
coming up with your own proposal
format. Double check that you
have included all of the information
requested. Obey word and page
limits. Omit irrelevant
supplementary materials. Send the
right number of copies. "Not
following the rules" is one of the
quickest ways to ensure your
proposal isn't funded.
- Deadline was missed. Good
proposals take time to prepare, and
every organization has internal
review steps that must be completed
before the proposal can be
submitted. Some programs require
additional reviews at the state or
regional level or, because of the
nature of the project, expect
approvals by professional committees
of one kind or another. Few
funding sources will consider a
proposal if it has missed the
application deadline. Be certain
you know if it is a "postmark
deadline" (the proposal was stamped
at the post office by a certain
date) or a "receipt deadline" (it is
in the hands of the grant maker by a
certain date).
Source: Getting
Funded: The Complete Guide to Writing
Grant Proposals by Mary Hall and
Susan Howlett. Available from Portland
State University, Continuing Education
Press,
www.cep.pdx.edu. Copyright 2003. All
rights reserved.
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